“Location, location, location!” is an old adage in real estate and holds especially true for brick-and-mortar businesses setting up shop. In the age of the Internet, however, an equally important motto for businesses—particularly e-commerce shops—could be, “Connection, connection, connection!”

It’s obvious, but it can’t be emphasized enough. A fast and reliable Internet connection is the foundation to starting, growing, and maintaining an e-commerce business. It’s quite literally impossible without it. And as the world continues to rely on e-comm for much of its transactions, it’s important that your business is equipped with a dependable connection that can elevate your results. The solution: altafiber Fiber Internet.

What sets altafiber Fiber Internet apart? For one, data travels significantly faster (up to 1,000 times faster, to be specific) than it does through traditional cables. Since fiber is laid beneath the surface, it’s able to resist outages. It’s also a more energy-efficient solution, using up to 12x less energy to transmit data than metal cables.

How do these differentiators translate to a better online business? From setup to sale, you’ll experience fewer interruptions and quicker, more seamless operations, which will be noticed by both you and your customers. It also sets the tone for a greener, more sustainable business. Eventually, Internet becomes an afterthought, and you can put your focus on your business.

Whether you’re starting an e-comm business or already run one, you can think of your approach as The Three P’s:

• Product – This element is less dependent on an Internet connection, but what are you selling? Make sure it is unique, quality, and competitive so it attracts customers.
• Place – Here’s where reliable Internet comes into play. Your online shop needs an online home. There are a number of software options like Shopify, Square, Wix, and WooCommerce that allow you to set up your e-comm store, but they don’t mean much without a reliable connection. Since Fiber runs through dedicated lines, data moves faster, making operations run more smoothly.
• Promote – Digital marketing is a must to help grow your online traffic. With altafiber, that means everything from your social media promotions to special live streams will be much more painless. Promotion also helps build your brand identity and communicate more effectively and efficiently with your clientele.

E-commerce will continue to be a critical marketplace. By 2023, it’s projected to make up nearly a quarter of retail sales worldwide. Getting in on the action is one thing. Succeeding is another, and it all starts with a strong Internet.

For a better way to build, connect and grow your online business, connect with altafiber Fiber Internet today.